Author: george

Thanks to all who joined us to celebrate Cutting Edge’s 25th Anniversary at SFJAZZ in San Francisco. We’re honored so many customers and friends joined us to mark a quarter century of service to the audio industry.   It’s been a long and winding road since Cutting Edge first set up shop in an attic in…

Facilis Technology recognized Cutting Edge, a division of ALT Systems, by presenting its top worldwide value-added reseller award at the National Association of Broadcasters show in Las Vegas. Brian Botel, Cutting Edge VP of Business Development, accepted the award from Facilis Technology executives Jim McKenna and Shane Rodbourn.  The award is for top worldwide sales…

Cutting Edge is proud to help the San Francisco Giants tell the story of The Legacy Project, a bold initiative to preserve tens of thousands of hours of video and film covering the team’s 60 years in the Bay Area. The rich history of the San Francisco Giants is chronicled in thousands of hours of film,…

“We Integrate Perfectly” theme to be unveiled in Post Magazine at the National Association of Broadcasters convention in Las Vegas in April, and underscores the recent merger between Cutting Edge and ALT Systems. Cutting Edge and ALT Systems have launched a new advertising campaign timed to coincide with the National Association of Broadcasters convention in Las…

Cutting Edge, California’s Leading File-Based Media Systems Integrator, and ALT Systems, Hollywood’s Premier Media & Entertainment Solutions Provider, Merge to Create A Full-Service Company, Announce Expansion Plans   San Francisco, CA — Cutting Edge, a leading file-based media systems integrator, and ALT Systems, Hollywood’s premiere media and entertainment solutions provider, jointly announced today that the…

Cutting Edge and Genelec sponsored an open house showcasing the latest in immersive audio technology at the newly rebuilt One Union Recording Studios in the heart of San Francisco’s advertising district Cutting Edge customer One Union Recording Studios opened its doors for a behind the scenes look at their newly rebuilt facility.  One Union has 5…

Cutting Edge and Avid hosted studio, post-production, and media executives for a gala dinner thrown by our own Zeke and Sabrina Margolis. Perfect Pairings is Cutting Edge’s annual customer appreciation dinner to say Thank You to our loyal clients in Southern California.  This year’s menu featured a French theme and was attended by some of…

Cutting Edge and the San Francisco Giants Host an Exclusive, Behind-the-Scenes Technology Tour of AT&T Park Media executives and content creators from as far away as New York got a first-hand look at the San Francisco Giants media production workflow at Cutting Edge’s Tech Tour event at AT&T Park.  Thanks to the Giants, attendees were…

Cutting Edge and Avid have debuted Avid NEXIS | E5 NL nearline storage – a media storage solution that enables you to efficiently manage different storage tiers with optimal cost efficiency and reliability.   The addition of this high-density on-premises solution to the Avid NEXIS family—the world’s first software-defined storage platform for media—allows Avid customers…

Cutting Edge co-founder Brian Botel shows how Independent Television Service in San Francisco combines Digital Archive with the power of Media Asset Management to catalog thousands of hours of documentary content. ITVS produces the acclaimed public TV series Independent Lens, and funds documentary filmmakers who tell stories not widely covered by the mainstream media.  Cutting…