Category: News

“We Integrate Perfectly” theme to be unveiled in Post Magazine at the National Association of Broadcasters convention in Las Vegas in April, and underscores the recent merger between Cutting Edge and ALT Systems. Cutting Edge and ALT Systems have launched a new advertising campaign timed to coincide with the National Association of Broadcasters convention in Las…

Cutting Edge, California’s Leading File-Based Media Systems Integrator, and ALT Systems, Hollywood’s Premier Media & Entertainment Solutions Provider, Merge to Create A Full-Service Company, Announce Expansion Plans   San Francisco, CA — Cutting Edge, a leading file-based media systems integrator, and ALT Systems, Hollywood’s premiere media and entertainment solutions provider, jointly announced today that the…

Cutting Edge and Genelec sponsored an open house showcasing the latest in immersive audio technology at the newly rebuilt One Union Recording Studios in the heart of San Francisco’s advertising district Cutting Edge customer One Union Recording Studios opened its doors for a behind the scenes look at their newly rebuilt facility.  One Union has 5…

Cutting Edge and Avid hosted studio, post-production, and media executives for a gala dinner thrown by our own Zeke and Sabrina Margolis. Perfect Pairings is Cutting Edge’s annual customer appreciation dinner to say Thank You to our loyal clients in Southern California.  This year’s menu featured a French theme and was attended by some of…

Cutting Edge and the San Francisco Giants Host an Exclusive, Behind-the-Scenes Technology Tour of AT&T Park Media executives and content creators from as far away as New York got a first-hand look at the San Francisco Giants media production workflow at Cutting Edge’s Tech Tour event at AT&T Park.  Thanks to the Giants, attendees were…

Cutting Edge and Avid have debuted Avid NEXIS | E5 NL nearline storage – a media storage solution that enables you to efficiently manage different storage tiers with optimal cost efficiency and reliability.   The addition of this high-density on-premises solution to the Avid NEXIS family—the world’s first software-defined storage platform for media—allows Avid customers…

Cutting Edge co-founder Brian Botel shows how Independent Television Service in San Francisco combines Digital Archive with the power of Media Asset Management to catalog thousands of hours of documentary content. ITVS produces the acclaimed public TV series Independent Lens, and funds documentary filmmakers who tell stories not widely covered by the mainstream media.  Cutting…

Cutting Edge shows you how to prepare for a disaster that forces you to move your operation to a backup site.  Check out this presentation to the ProMax/BDA TV Station Marketing Summit in Las Vegas.  Is your staff and facility ready?   Last year, media companies across the country endured a crisis that challenged every…

Avid and Cutting Edge announce Waves SoundGrid integration is now available for VENUE | S6L, delivering the most comprehensive integration of Waves SoundGrid plug-ins found in any audio console.   The new Avid VENUE 5.7 software update and WSG-HD Option Card for Avid VENUE | S6L deliver key functionality not offered by other third-party live systems. From show…

Learn How Cutting Edge helped the San Francisco Giants and Oakland Athletics up their game by designing and deploying innovative production solutions to connect with their fans and business partners. Cutting Edge is proud to have played a central role in two major sports systems integration projects in early 2018.  Read more about the San…